About Sarah Patel
Sarah Patel is a senior martech editor with nine years covering call tracking, paid-channel attribution, and the lead-gen software market. She has interviewed more than 30 operators across pay-per-call, rank-and-rent, and home-services lead-gen for trade-publication coverage of the call tracking space.
Editorial standards
Every annual report on this site is researched first-hand. Platforms reviewed are tested with real Google Ads campaigns and routed inbound calls. Operator interviews are conducted on background, with quotes paraphrased and identifiers redacted. The scoring rubric is published on the methodology page and applied consistently across all platforms.
How this site makes money
TheBestCallTracking is reader-supported. The site earns a referral commission when readers sign up for tools through affiliate links. Commissions do not influence the rankings. The published methodology and weighting are applied identically to every platform reviewed, including the verdict pick.
The site is operated by an independent editorial entity. It is not owned by, employed by, or affiliated with any of the products it reviews beyond the standard affiliate-link relationship.
Contact
For corrections, vendor updates, or research methodology questions, see the contact page.